Brand Content, 2025

WAKEDUBAI

Premier wakeboarding and wakesurfing content across Dubai's iconic harbors.

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(05) / Overview

Wake Dubai runs luxury towboat experiences across the UAE. The content needed to feel fast, sun-soaked, and unmistakably Dubai.

I produced a large still library and vertical reel suite covering athletes, boats, skyline backdrops, and campaign graphics.

The visual system had to work at thumbnail scale and full-bleed: bold colour, clean type, and motion that sells the ride.

Concept

Water, wake, and city edge became the triangle: every frame ties the sport to place.

Campaign graphics sit inside the same warm palette as the photography so social tiles feel continuous, not pasted on.

Process

High-volume on-water production, fast select, grade, and delivery tuned for social cadence.

Art Direction

Wake Dubai needed a system, not a shoot: athletes, boats, skyline, and campaign graphics all speaking the same language.

Sony A7IV

High-volume days on the water covering action, lifestyle, and branded moments before the light ran out.

Editorial Selection

Social moves fast. I built selects that worked at thumbnail scale and still held up full bleed.

Adobe Suite

Bold colour and clean contrast across stills and graphics so tiles felt continuous, not pasted together.

DaVinci Resolve

Reels assembled and graded for launch cadence, timed to match the still library and campaign banners.

Motion

Social

Toolbox

Sony A7IVSigma LensesAdobe PhotoshopAdobe LightroomPhotographyVideographyDaVinci ResolveSocial Media Management

Credits